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The Core Values Flywheel

A Process for Companies to Solve Problems and Achieve Goals

I believe that core values are not just words on paper—they are powerful tools that can help solve problems and drive success. The Core Values Flywheel is a simple yet effective five-step process for making the most of your values in any situation.

The Five Steps of the Core Values Flywheel:

  1. Celebrate: Recognize the progress and efforts you’ve already made.

  2. Values: Review and connect with your core values.

  3. Goals: Clarify what you’re trying to achieve.

  4. Plans: Develop a strategy by asking core-value-driven questions, such as: “What are our core values, and how can we use them in this situation?” and “Which core value is missing or could be elevated here?”

  5. Action: Implement the plan and take action in alignment with your values.

Three Ways to Use the Core Values Flywheel:

Your company or team can use the flywheel in three ways. The first is the easiest, and the third requires more commitment but produces the most significant impact.

  1. Use Your Existing Core Values: Continue using your current set of corporate values. By applying the Flywheel process, you can use these values more consistently and intentionally to solve problems and achieve goals.

  2. Refine Your Core Values to Three: Streamline your core values down to three key ones. This simplifies the decision-making process and makes it easier for everyone to connect with and apply values in their daily work.

  3. Empower Employees to Use Personal Core Values: The most impactful approach is to empower employees to operate from their personal core values. While using the Core Values Flywheel, individuals will rely on what is deeply important to them. For this approach to work, the company needs a clear mission and well-defined goals so everyone is aligned and moving in the same direction.


Key Benefits of Using the Core Values Flywheel:

  1. Increased Innovation: When employees are empowered to align with their values and take action, they become more creative problem solvers. The Flywheel encourages them to approach challenges from a values-driven perspective, sparking new ideas and approaches.

  2. Decreased Burnout: Operating from core values gives employees a deeper sense of purpose and fulfillment. The Flywheel's focus on celebration and values helps reduce stress, prevent burnout, and foster a healthier, more motivated workforce.

  3. Streamlined Training and Management: With the Flywheel process, onboarding and management become more efficient. Employees understand the importance of core values and how to apply them in daily decision-making, reducing the need for micromanagement and speeding up the training process.

Schedule a call to learn more about how the Core Values Flywheel can help your company achieve goals and overcome challenges.

Let's be honest - People don't believe in core values. For most, core values are more marketing than meaningful.

I used to think the same way. But everything changed when I figured out how to tap into my core self.

By clarifying and using your core values (personal and corporate), you solve problems and achieve goals faster and with less effort.

I'm on a mission to turn core value statements from ignorable to impactful so people can achieve more with less stress.

Have a great day, and I hope to talk soon.

Joey Chandler

Schedule a call to create core statements for yourself, your team, or your company.

You'll walk away with greater clarity and take action in an essential area of your life.

Money back plus a coffee guarantee if you don't get value from our time together.

Create a core statement and learn ways to apply your core values to achieve goals.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.

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I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.

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I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.

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Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.

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You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.

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You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

You have no idea how confident and clear you can be.

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.

What I live for and how I can be useful to you

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My life

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Education

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HR sphere

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My hobbies

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Coach and life coach

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My projects

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TESTIMONIALS

Client Reviews

The discussion I had with Joey opened my eyes to the notion of purpose that I never suspected was a necessity to have as a writer. We only talked for an hour but now I have a new focus and start working on a project that I have been struggling with for 6 years. I'm so excited.

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Diomaye Augustin NgomActor/Writer/Educator

Working with Joey, I have gone from feeling like an "F" in many areas of my life to an "A". The idea of working from your core has been so powerful. Joey is endlessly patient and understanding - I recommend him to anyone who wants to work to improve their life.

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Teresa Peters

Owner, T&K Images

Recent Blog Posts

5 steps to increase your creativity

How creatives can increase their creativity

October 19, 20244 min read
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Creativity is often seen as a mysterious force—an untamed muse that graces us with its presence on some days and seems elusive on others. For musicians, artists, and writers, tapping into this creative flow can feel like chasing powder snow on a winter morning. But just as with powder days, there’s a process to finding your way back to those bursts of inspiration and productivity.

The Powder Day Process is designed to help you unlock your creative potential, move through creative blocks, and create more days where everything just flows. The secret? Celebrating progress, clarifying goals, recognizing challenges, using core values, and taking aligned action.

As Steven Pressfield, author of The War of Art, wisely puts it:
"The most important thing about art is to work. Nothing else matters except sitting down every day and trying."

Here’s how the Powder Day Process can help musicians, artists, and writers sit down every day and find their flow.

1. Celebrate Your Efforts

Start by acknowledging the small wins you’ve made. Whether you wrote a few lines of lyrics, sketched out a new idea, or strummed a few chords, it’s important to recognize progress. Creativity thrives when it’s nurtured, and celebrating what you’ve done feeds that momentum.

Try this: At the end of your creative session, write down three things you’re proud of, no matter how small. This shifts your mindset from scarcity ("I didn’t do enough") to abundance ("I’m moving forward").

2. Identify Your Goals

Creativity without direction can feel scattered. By clarifying your goals—whether it's finishing a song, completing a painting, or drafting a short story—you give your creativity a purpose. What are you working toward today? And what would make your creative day feel successful?

Try this: Before you begin, set an intention. Ask yourself, "What’s the one thing I want to create today?" Keep it simple, and let that focus drive your process.

3. Recognize Challenges

Creative blocks are inevitable. Maybe you’re stuck on a melody, struggling to find the right words, or feeling uninspired by your current project. The key is to see these challenges for what they are: temporary roadblocks, not dead-ends.

Try this: Make a list of the challenges holding you back. For each one, ask, "What would my core values tell me to do?" If curiosity is a core value, maybe it’s about exploring new techniques or stepping into unfamiliar genres to reignite your passion.

4. Create a Values-Based Plan

Values like curiosity, courage, and connection are powerful tools for breaking through creative blocks. When you align your actions with your values, you’re not just working; you’re creating from a place of purpose.

For musicians, this might mean exploring a new sound or collaborating with others. For writers, it might be stepping outside your comfort zone and writing something deeply personal. For artists, it could mean experimenting with a new medium.

Try this: Reflect on your core values. How can you bring them into your creative practice? If courage is a value, maybe today’s the day you share that unfinished track or sketch with someone for feedback.

5. Take Action

Creativity is not just about thinking—it’s about doing. The Powder Day Process encourages taking small, values-aligned actions every day. Remember, the perfect moment to create will never come; you create the perfect moment by starting.

Try this: Set a timer for 30 minutes and create without judgment. Whether you’re working on music, painting, or writing, give yourself permission to create without the pressure of perfection.


By following these five steps, you can harness the power of the Powder Day Process to boost your creativity and break through blocks. Just like a great powder day on the slopes, the best creative days are built on momentum and flow—both of which you can create by staying true to your process.

Remember: Creativity isn’t about waiting for the muse to show up—it’s about showing up and doing the work, day after day. As Steven Pressfield reminds us, "The most important thing about art is to work." When you apply the Powder Day Process, you’re not only doing the work—you’re setting yourself up for more days where everything clicks, and the creative snow is deep, soft, and full of possibility.

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Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

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You can cause an eruption in your life by tapping into your core values and making use of your best self. We do this in the Volcano Club.

Email:info@joeychandler.net

Site: www.joeychandler.net

Location: Reno, NV

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