Welcome! If you're here, it means you're ready for a for a Core Powered Life.
Get free training on using your core self to address nagging problems.
I'm Joey, and this is about me.
My Mission: Help people succeed and achieve goals in ways aligned with their core values.
My Vision: Knowing and using your core values become part of everyday life so we can work together to achieve goals and overcome challenges.
My Core Values
Courage: The ability to say who you are and what you want and then take the actions you know to do.
Curiosity: The willingness to explore even if the answers aren't clear.
Connection: Knowing who we are and helping others do the same.
I started my core-based work in 2015 after producing several hundred tribute videos. I listened to thousands of individuals express their affection for loved ones through these videos. At some point, I started to sense a theme in the videos. The themes were something like love, joy, or happiness, and they made me realize we all have something at our core, even if we don't have the exact language to describe it.
As a photographer, video producer, trainer, and manager of a large retail store, I knew the importance of core values. I worked on a system to bring that theme from the background of our lives to the foreground. I started coaching people on using their core values to develop a sense of purpose.
But honestly, I made it too complicated. I used five core values, which was more than anyone could use regularly. I struggled on numerous fronts, and in 2022, I burnt out.
I realized I didn't have the energy to be anything but myself. With nothing left to offer, I started asking, "Who am I, and how can I be more of that?"
As part of that inquiry, I learned the Navy SEALs put things in sets of three because three things are easier to remember in a war zone. That made sense and sounded easier, so I let go of two core values and settled on courage, connection, and curiosity.
From that day on, my confidence, motivation, and well-being improved because I could wake up and ask, "How can I use my core values today?" I took many baby steps, which led to larger ones, and I recovered from my burnout without having to do any extra meditation, journalling, yoga, exercise, or anything else that might be related to anti-burnout efforts. Not because I was against those things but because I simply didn't have the energy.
I was so amazed by those results that I went to work to understand what had happened. Again, I initially made everything too complicated (which seems to be a theme in my life). But through many iterations, I landed on the five-step Core Values Flywheel.
Now, I train executives, leaders, coaches, and consultants on using the Core Values Flywheel to achieve goals and overcome challenges to increase their confidence, motivation, and well-being.
My message is that, given the power of your core values, when you think of a goal, the first thing to do is remind yourself of your core values and explore how to use them to achieve it. You'll always find a path forward with this approach.
I live in Reno, Nevada, with my teenage son, and I am an a skier and photographer.
You aren't the problem
In the places where you struggle, you simply don't have enough practice being yourself.
To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.
The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.
Two Reasons for this:
When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.
When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.
I help people understand...
Their Unique Strengths
Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.
The Power of Alignment
Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.
The Importance of Authenticity
Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.
3 misconceptions about our Core Selves
And how they are holding you back.
I already know (or at least I think I do)
You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.
I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.
Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.
Core work takes too much work.
This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.
I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.
Tell me if any of this resonates with you...
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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"
It's time to put an end to the uncertainty and boost your confidence in your decisions.
You are confident in some areas of your life, but unsure in others?
Let's work on creating a consistent sense of self-assurance across all facets of your life.
You have a vision for what's possible but you struggle with making it happen.
You have what it takes, and I'm here to help you realize that.
If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.
Working with me
Rather than focusing on tips and techniques, we focus on bringing your core self to your life.
We clarify who you are and what you want to accomplish.
We determine any doubts hindering your efforts, you learn to let them go, and then you take action.
We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.
You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.
What I live for and how I can be useful to you
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My life
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Education
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HR sphere
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My hobbies
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Coach and life coach
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My projects
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TESTIMONIALS
Client Reviews
The discussion I had with Joey opened my eyes to the notion of purpose that I never suspected was a necessity to have as a writer. We only talked for an hour but now I have a new focus and start working on a project that I have been struggling with for 6 years. I'm so excited.
Diomaye Augustin NgomActor/Writer/Educator
Working with Joey, I have gone from feeling like an "F" in many areas of my life to an "A". The idea of working from your core has been so powerful. Joey is endlessly patient and understanding - I recommend him to anyone who wants to work to improve their life.
Teresa Peters
Owner, T&K Images
Recent Blog Posts
Why Workplace Wellness Isn’t Enough: A System for Staying Grounded in a Blended World
Before most employees even open their laptops or walk into the office, they’ve already dealt with a day’s worth of stress.
They’ve woken up to a flood of notifications, emails, and unfinished to-dos. Maybe they’ve navigated tense family interactions, rushed to get kids to school, or battled through an exhausting commute. For remote workers, the lines between home and work are blurred—morning stress often flows straight into the workday with no buffer.
People may have financial worries, relationship struggles, or personal health concerns even before logging in. In a world where work is always “on,” those stressors don’t stay in the background. They bleed into meetings, deadlines, and decision-making, increasing frustration, burnout, and disengagement.
The Blended Reality of Work and Life
The pandemic accelerated a shift that had already begun: merging our personal and professional lives. With the rise of remote and hybrid work, employees are no longer just balancing work-life boundaries—constantly switching roles. They might be in a Zoom meeting while a child asks for help with homework or responding to Slack messages from their couch at 9 p.m.
This blending makes traditional workplace wellness efforts—like meditation rooms, step challenges, and resilience workshops—feel disconnected from reality. These programs, while well-intended, focus on managing stress in the workplace, but they don’t address the fact that stress begins long before work even starts.
The Rise in Stress and Negativity Since the Pandemic
Recent studies have highlighted a significant increase in stress and negative emotions since the onset of the COVID-19 pandemic:
Gallup’s "State of the Global Workplace" report found that 41% of employees experienced a lot of stress the previous day in 2023, a slight decline from 44% in 2022 but still higher than pre-pandemic levels. (Gallup)
The American Psychological Association's "Stress in America 2023" report found that 24% of adults rated their average stress levels between eight and ten on a ten-point scale, up from 19% in 2019. (APA)
The World Health Organization (WHO) reported a 25% increase in the global prevalence of anxiety and depression during the first year of the pandemic. (WHO)
These findings underscore a harsh reality: stress levels are higher than ever, and our current workplace wellness approaches aren’t enough. If we truly want to support employees, we need a system that helps them stay grounded in both their personal and professional lives—not just while they’re at work, but as whole individuals navigating a complex, fast-moving world.
The Missing Piece: A System Rooted in Core Values
One of the most powerful and practical ways to stay grounded is by helping employees understand and apply their personal core values.
Here’s why this matters:
In times of stress, people don’t default to corporate values—they lean on their personal values. Not because corporate values aren’t meaningful but because we have far more experience living our own lives.
Since work stress often starts with home stress, a personal-values-based system ensures employees have tools that work no matter where stress originates.
People feel more grounded, confident, and in control when they align their actions with their core values. Instead of reacting to stress, they respond with intention.
To create a system that actually helps employees navigate stress and stay connected to their best selves, we need three essential components:
1. Simplifying Core Values Down to Three Words
Three is a powerful number—easy to remember and easy to apply. By narrowing core values down to just three words, employees can quickly recall and use them when they need them most.
For example, someone might identify their top three values as courage, curiosity, and connection. Whenever they face stress or uncertainty, they can ask themselves:
What does courage look like in this situation?
How can I stay curious instead of reactive?
Who can I connect with for support?
This simple mental reset can shift their entire approach to challenges—whether at work or home.
2. A System for Applying Core Values to Stress, Challenges, and Goals
Our core values represent who we are at our best, but let’s be honest—life is messy. Stress, fear, resignation, and cynicism often cloud our ability to use our values effectively. That’s why an effective system must do more than encourage people to "live their values"—it must also help them acknowledge and work through the doubts, fears, and frustrations that get in the way.
Instead of simply asking, How can I use my core values here?, employees can follow a two-step process:
Acknowledge the resistance – What doubts, fears, or frustrations are present? What’s making this situation feel heavy?
Apply core values intentionally – Given everything I’m feeling, what do my core values say to do in this situation?
Employees avoid toxic positivity and operating from a place of fear by acknowledging the stress and resistance and creating real, values-driven solutions. This approach doesn’t ignore the hard stuff—it integrates it into a meaningful and actionable process.
3. Practice and Support
We have far more experience being who we think we should be rather than who we actually are. That means using core values effectively takes practice.
In a corporate setting, this could look like:
Workshops where employees clarify their core values and practice applying them to everyday challenges and goals.
Manager training where leaders practice asking themselves and their teams, "What do your core values say to do in this situation?"
Conversations that normalize imperfection, where employees and management reflect on times they lived true to their values—and times they didn’t—without judgment.
By simplifying our core values, creating a system for applying them that includes acknowledging real struggles and supporting each other in practice, we create a culture where employees can stay grounded no matter what challenges arise. From there, they can find the most effective solutions in their professional and personal lives.
The Future of Workplace Well-Being
Workplace stress isn't just a workplace problem. It's a whole-life problem. To support employees, we must acknowledge that their personal and professional worlds are intertwined.
By helping them clarify and apply their core values daily while acknowledging the doubts and struggles that get in the way, we improve work performance and create a foundation for a more resilient, engaged, and fulfilled workforce.
And that’s something every company should want.
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Here is an 8-minute webinar, for more information and to experience you can clarify, strengthen, and use your core values to improve performance and peace of mind.
Email:info@joeychandler.net
Site: www.joeychandler.net
Location: Reno, NV
