If you struggle standing out in a crowded industry, niching down will help, and I can show you how.

In exploring purpose, I learned
Knowing who you are helps with finding your niche.
Knowing your niche helps you be more of who you are.
This relationship allows you to identify  and develop your niche with far less stress and worry.

As an entrepeneur or business owner you have heard that niching is important.

I knew that. But never really got it. Until I did.
And it changed everything.
  • My energy and productivity went through the roof.
  • I created more content becuase I knew who I was writing for and what they needed.
  • I went from scrambling to to find clients to realizing there were more than I could handle.
  • I became more creative and confident as I went deeper into my niche.
Book a Niching Session
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But niching, like purpose, doesn't end when you figure it out. That's just the beginning. 

Our doubts and fears often get in the way and muddle what seem so clear.
You need a system to support you through all the ups and downs.
Fortunately, the framework I used to help people identify and deepen their sense of purpose, does wonders for niching.

You now have a system to identify and start leveraging your niche.
I call this The Niche Code.

Book A Niching Session
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People who have narrowed their niche in under an hour.

Finding a coach in a sea of coaches


Application developoer working on a web application for coaches. Starts off with the sea of "Coaches and Consultants" and ends up with a specific type of coach in a specific industry where he already has exprience.

Nutritionist finds his people

Easy to be "I help all people," especially when talking about health. This nutritionist figures out who he can serve, how he connects with them, and how to easily reach them.

Social Media Manager finds his market.

There are millions of small business that need social media help. Getting down to one type makes so much sense and is energizing.

From a few that have worked with me...

I love [Joey's] work because it's so simple and effective. I don't have to think a lot for it to work and that is very helpful given all that I have going on everyday.

Shannon Atkins, CEO Future State
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I never thought I’d be able to tackle such a large concept as life purpose in such little time. This is service is a great opportunity!

Brandon Kirkwood, Certified Life Coach
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In less than 5 weeks, I went from being completely lost to earning $7k. What I love about the ladders is that I can figure out where I am on any day and I don't have to worry about being perfect or having it all together.

Jessica Bart Williams, Insurance Profressional
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About me

Some will say I'm a purpose coach with a niching problem and others will say that I am niching coach with a purpose problem.

Either way, my goal is to help you figure out who you are and how to be more of that.

I've been a coach and coachee off and on for over 20 years and I developed my purpose process as a result of of creating tribute videos.

I developed my approach to niching, out of the conversations with purpose clients about who they wanted to work with and serve.

In both cases, what I love most is when a person realizes "Yes! I am that."

I live in Northern California, love photography and skiing, and my purpose is about people being free.

​If you have questions, please email me at info@joeychandler.net.
Start refining your niche
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