What if your fears weren't the enemy, but the roadmap?

Fear to Fuel helps values-based men turn fear into fuel, enabling them to increase their freedom and success through a simple, repeatable system grounded in clarity, courage, and connection.

Unleash Your True Potential and Increase Your Confidence.

Welcome! If you're here, it means you're ready for a for a Core Powered Life.

Get free training on using your core self to address nagging problems.

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I created a workbook if you want to clarify your core process without the coaching.

Get Started

Introducing The Powder Day Mindset

The Powder Day Mindset offers a structured, actionable process to turn something you have an endless supply of (doubts, fears, and negative self-talk) into actions in service of your goals.

Applications

Growing your business in a way that works for you, your people, and your clients.
Creating and maintaining a relationship that works for you and your partner.
Developing mental and physical well-being in ways that are effective and sustainable.
Adopting habits that work and letting go of those that don't

Learn More.

I created a workbook if you want to clarify your core process without the coaching.

Get Started

Is This For You?

You are a business owner or founder who wants more confidence in yourself and your ability to achieve your goals. You face the challenge of feeling stuck, inefficient, and misaligned with your core values, which can lead to frustration and burnout. You want a solution for solving your problems, but you don't have the time or energy to learn new things.

I want to show you a simple process that leverages and maximizes how you already do things to achieve your goals faster and increase your confidence.

If you want that as well, schedule a call and we'll discuss what confidence means to you, how it would benefit you, and how we can make it happen using the Easy Growth System.

My Journey to this Realization:

I started my core-based work in 2015 after producing several hundred tribute videos. Through these videos, I listened to thousands of individuals express their affection for loved ones. These experiences confirmed my belief that we all possess innate qualities at our core, and the more we tap into them, the better off we are.

In 2022, after experiencing burnout from personal and professional challenges, I discovered the power and importance of focusing on three core values (mine are courage, connection, and curiosity).

In 2023, I realized the distinction between who we are and how we operate, leading to the development of the Core Process concept. This realization, combined with my experience, culminated in the creation of the Easy Growth System.

My entire journey has been a series of efforts to apply my core process (even before I knew what it was) to my coaching practice and life. This makes me uniquely qualified to help you clarify how you do things and then use it to achieve your goals.

Let's be honest - People don't believe in core values. For most, core values are more marketing than meaningful.

I used to think the same way. But everything changed when I figured out how to tap into my core self.

By clarifying and using your core values (personal and corporate), you solve problems and achieve goals faster and with less effort.

I'm on a mission to turn core value statements from ignorable to impactful so people can achieve more with less stress.

Have a great day, and I hope to talk soon.

Joey Chandler

I ask an AI-powered podcast to describe what you can expect from the program. If you like what you hear, schedule a free call. I'll walk you throught the process and you'll experience how the Powder Day Mindset can help you.

Joey Chandler · 6 Week Pilot Guide

So, let me ask you:

What negative thought is getting in the way of your goals?

Here are three options to use thoughts to produce unexpected results.

Convert Negative Thoughts

Free Training To Get You Started

Let me send you my free training to clarify your core values and use the PDM to convert negative thoughts into positive gains.

First Name

Email *

Powder Day Posse

Collaborative Success Journey

Participate in weekly Zoom calls and engage with an online community for mutual support. Access online training detailing the PDM steps. Choose a primary goal (commonly increasing sales), and apply the PDM to implement solutions. Each cycle enhances your confidence and productivity, leading to custom solutions and steady action. Sign up for free and explore for a week.

Join Powder Day PosseMonthly with First Week Free

Private Coaching

1-on-1 Tailored Success Support

Select a key goal (often increasing sales), and together, we’ll apply the PDM to create and execute solutions. With each process cycle, your confidence, creativity, and productivity grow. These results, driven by your core values and objectives, lead to innovative ideas, personalized solutions, and consistent progress. Available in 3 and 6-month engagements.

Support System

Weekly Group Coaching Calls: We'll deep-dive into each step of the mindset, from celebrating your progress to taking bold, values-aligned action. We'll work together to ensure you leave each session with clear, actionable steps.
Exclusive Online Community: Get daily support and accountability from a community of like-minded participants. Share your progress, overcome challenges together, and celebrate every win in a positive, encouraging environment.
Practical Tools for Daily Success: Each week, you'll receive easy-to-apply tools and exercises designed to align your actions with your values, increase your focus, and boost your confidence.

About Fear to Fuel

Fear is a natural part of being human. Most training says to ignore it or do deep therapeutic dives to resolve it. But neither work because there are always new sources of fear—especially for men growing businesses and lives

Clarify

Take 5 minutes to answer 5 questions about your goals, fears, values, and what is important to you. This increases your clarity.

Act

You increase your confidence by taking actions of any size that align with your values and serve your goals.

Learn

When you take meaningful action, you will have meaningful thoughts and ideas. You want to honor and capture them as they are gold and lay the foundatiion for consistent action.

Sounds simple. And they are.

But if you do them, four things increase

Your Clarity

If you regularly, if not daily, review your goals and values, your sense of what is important to you will increase without question. There is no way that it can't.

Your Confidence

Actions that align with your values and serve your goals create movement and build your sense that you can make things happen. That is confidence.

Your Creativity

Using your core values shifts your persepctive and naturally increases your creativity and innovation. You see new actionable ideas that move align with your values and serve your goals.

Your Consistency

When you celebrate your efforts big and small, and capture your thoughts and lessons learned, you boost your energy and sense of "I can do it." That lays the foundation for taking action tomorrow and that's consistency.

Three simple steps drive three huge results.

But you have to do them.

So I built a tool to help you.

INTRODUCING

The Freelie App

This app is deceptively powerful because it helps you focus on three things:

Your goals, your fears, and your values.
The actions you can take that serve goals and align with your values.
Celebrating and learning from your efforts.

As you repeat this process, you'll learn more about yourself and what it takes for you to succeed.

And since this app only works if you use it, everything is designed to help you keep taking action, including the pricing.

Straight Forward Pricing

10 Days Free with No Credit Card

$10/Month or $99/Year After That.

You get 10 days for free, allowing you time to capture your thoughts and create your own Gold File. Try it here.

Introducing

The Gold File

In building the app, I added a section for capturing thoughts and lessons learned. It was an afterthought, but it turned into gold.

It turns out that many of our best ideas are buried under waves of doubts, worries, and critiques. But if you have a system for collecting your thoughts, you can use AI to connect the doubts and make the most of them.

Within a week of using Freelie, you will be using AI to produce content and solve problems using your inspirations and experiences.

You'll find this approach creates material that is just like you, but a bit better.

Client Reviews

After just a one-hour conversation with Joey he detected the issues in our sales system regarding our messaging and suggested specific changes that triggered a complete transformation of our business. We went from overwhelmed prospects that didn't convert to a waitlist of prospects for our high ticket offer in less than a month.

Gaspi Montllonch

CEO & Co-Founder

Digital Taktik

Working with Joey has been a revelation. Through his program, we discovered that I subconsciously follow my own process when I am successful. Joey’s method helped me recognize and refine this inherent process, integrating it seamlessly into my daily life and business. His approach has brought me greater clarity, confidence, and consistency in achieving my goals - "my way." I am truly grateful for Joey’s insight and guidance.

Pascal Bachmann

Founder & CEO

StrategyAchievers.com

About six months ago, I hit a wall and stopped doing my morning routine after doing it for years. I knew my routine helped me, but I didn’t have the energy to get it back going. But after answering your celebration questions for the past few days, I felt my energy return, and I feel like I’m back. It only took a few minutes each day and made a huge difference.

Ted Prodromou

LinkedIn coach and founder of The Epic Encore Life

Joey is a relatable person without pretense. This fits my needs perfectly. About 6 weeks into the coaching and I have gone from the sense of complete overwhelm to excitement. This is no joke. I find the process logical and it fits into my already busy schedule. If you are willing to put in the work you will get great results.

James Urquhart

Owner, Rock Solid Electrical

CHOOSE YOUR PERFECT PLAN

Select the plan that best fits your needs and supports your growth.

Freelie App

Free for 10 days, then 10 days a month.

A journaling and reflection tool that helps you clarify your thoughts, take aligned action, and learn from your efforts

Daily reflection prompts
Progress tracking
Aligned action planning
Thought clarity tools

Fear to Fuel Challenge

$275

A 3-week program to help you clarify your values, face your fears, and take meaningful steps toward your goals.

3-week structured program
Values clarification
Fear transformation
Actionable goal framework

Fear to Fuel Mastermind

Schedule a call

6- and 12-month group experiences for values-based leaders. Celebrate wins, face challenges, and grow together.

Group coaching
Peer support
Monthly calls
Community access

Custom Business Coaching

Starting at $5,000

Tailored coaching to help business owners leverage their fears and values to create aligned, effective solutions.

1-on-1 coaching
Custom strategy
Business alignment
Leadership development

Recent Blog Posts

A Freelie-based Dating Profile

I took all my thought from the Freelie app and asked ChatGPT to create a dating profile and a profile of who I should date. Another example of how you can use the Freelie app. ...more

Well Being ,Mindset &Relationships

July 01, 2025•4 min read

Want to Grow Your Coaching Business? Focus on These Three Daily Habit.

If you're a coach looking to grow your business, the key isn’t a new funnel—it’s clarity, consistency, and confidence. Here’s a daily structure that helps you attract more clients without burning out. ...more

Leadership ,Mindset Sales &Clients

May 25, 2025•4 min read

How I’d Grow a Membership for Art Therapists (Even Though I’m Not One)

You already have the wisdom you need. This approach helps you access it—by journaling, taking aligned action, and capturing insights—so you can grow your group in a way that truly fits you. ...more

Well Being ,Mindset Marketing &Clients

May 25, 2025•4 min read

Schedule a Call

Schedule a call to create core statements for yourself, your team, or your company.

You'll walk away with greater clarity and take action in an essential area of your life.

Money back plus a coffee guarantee if you don't get value from our time together.

Create a core statement and learn ways to apply your core values to achieve goals.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.

I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.

I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.

Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.

You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.

You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

You have no idea how confident and clear you can be.

Learn More

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.